Wednesday, April 23, 2014

How Students Can Use Twitter To Find a Job

In 2009, I graduated from my undergrad with zero full time job prospects. I ended up taking a post graduation internship at Adobe (Omniture at the time). During my internship I started to follow the web analytics community on Twitter. I was looking for a full time job and happened to see one of the industry experts (Adam Greco) post a tweet saying he was looking for candidates with Omniture experience for a job in San Francisco. I reached out to him immediately. Six weeks later, I was driving across the bay bridge to start my career in San Francisco.

Twitter can be a powerful tool to help you find a job. Below are some ways that students can use Twitter to help them find a job. You can use Twitter to.....

Build new relationships. Follow people that you would like to get to know. Respond to their public questions or comment on articles they share. You'll be surprised at who will respond back to one of your thoughtful tweets. Twitter is a great place to start a relationship.

example of a conversation on twitter with Greg Mcneal
I told a guy on Twitter I liked his article he wrote for Forbes, got to meet him a few weeks later

Nail the interview. Looking at someone's tweets is a great way to get to know them better as you prep for an interview. Following a company's Twitter handle will help you keep current on the latest things going on with the company. Use all this social information to show in an interview that you are passionate and up to date on what is happening in the industry.

Uncover new job leads. It's not uncommon for users on Twitter to tweet out job openings at their company or on their team. Often it's way before they are posted publicly on job boards. Get a head start and contact the person who tweeted directly to avoid the black hole of applying online. Do searches in Twitter for the titles of the positions you are interested in.

example of hubspot posting a job on twitter


Establish influence. As you participate in the professional community you're interested in on Twitter, you can become a valued member of that community. Contribute to the conversations that are happening around your profession. Over time, if you're thoughtful, people will want to follow you too and hear what you have to say.

Twitter should not be your only job search strategy, but can definitely give you an edge as you pursue your dream job. Please share any questions you have about how students can use Twitter to find a job in the comments.

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