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Marketers need to know the difficulties faced by customer which outcomes in them choosing the company. They as well need to know the advantages or value additions doe by them to business life or customers personal. Of all customer segments, which is the vital segment which turns up for our company, what are their features and how we can target them better? What are the psychological requirements mainly; values and incentives of the customers, resulting in them choose products as compared products. What things are or can change our customer interest and attraction to products.
No strategic marketing plan is complete devoid of the customer’s viewpoint in the marking plan. In order to successfully incorporate the view point, organization needs to ask the following questions to ensure that the strategic marketing plan is well aligned with the need and expectations of the customers.
Strategic marketing strategy is very different from the tactical marketing plan as the former has a viewpoint of customer and all the decisions made, keeping in brain with the customer requires while tactical marketing plan is in accord with the company objectives and company directions.